MEET YOUR SKINCARE & BEAUTY PROFESSIONAL
Hi, I'm Lulu!
I am a beauty business professional with 15 years of experience. I became an aesthetician in 2009 and a tattoo artist in 2018. Prior to aesthetics, I was a fine art student, dabbling in portrait sketching and oil painting. Becoming an aesthetician was the best thing I've ever done because it gave me a purpose and the opportunity to work on myself and build strong connections with clients.
Luxe + Lulu's Mission
Luxe + Lulu, my philosophy starts with skin health and natural eyebrow revisions, then moves towards permanent makeup. It's important that we focus on the foundation of our appearance and gradually build up to adding PMU enhancements. As a brow artist first and tattooist second, I provide something that other PMU artists can't: know how to work with natural eyebrows and incorporate facial balance, considering details that others overlook. I utilize tools such as eyebrow makeup styling and facial enhancements to give my clients the best long-term results.
Luxe + Lulu's Journey
The start of Luxe + Lulu.
Our new location!
New Beginnings!
Always learning & improving.
Early 2000s
Prior to becoming an aesthetician, I was a fine art student focused on portrait sketching and oil painting, ultimately hoping to become an art teacher! During this time, I discovered book that led me to become a certified forensic artist, which helped me understand technical facial proportions.
2009
Although the beauty industry was not respected in the Midwest, I followed my curiosity and decided to enroll in aesthetics school in 2009. In my first couple of years, recall trying to understand how so many clients had such poorly shaped brows! By2010, I was working at a spa specializing in eyebrows, makeup, skincare. My background in portrait art helped me correct hundreds of brows. During these years I also completed three tiers of advanced education with the International Dermal Institute to pass as a certified skin expert in downtown Chicago.
2017
After seven years working for a spa, I started my own aesthetics business as "Luxe by Lulu LLC" at the Quarry Arts Building in Madison in 2017.
2018
I have earned certifications in microblading from both Enhance Artistry and Phi Academy. Although Phi artists are the most trained and knowledgeable microblading technicians in the world, I still found myself not fully satisfied with the results and struggling to get past the amount of trauma microblading could inflict on the skin. It was at this time I decided to learn how to execute shading with a tattoo machine in order to achieve a more customizable and healthy appearance.
2020
Borderless powder brows, also known as machine, hit all the marks I was looking for—natural-looking results and significantly kinder on the skin. In November of 2020, I enrolled with Yana Academy in Chicago, Illinois, and learned how to skillfully execute a powder brow, lip blush, and lash line enhancement. Thanks to the education I received here from a world-renowned trainer, I was the first to bring her soft edge powder brow technique to Madison, Wisconsin.
2021
Since 2021, I have received training from renowned industry experts, including Angie Kwiatkowski in advanced European shading techniques, Mary Ritcherson, a leading trainer in the USA for nano digital lines (no cut microblading), Lauren Taylor for essential training in machine hair strokes, and Natalia Yeremenko in Estonia, the innovator of the W Brows technique for realistic hair techniques. I also trained with Kim from Beauty Angel company in lip blush and lash line tattoo, and I studied eyelash liner enhancement with Stefanie PMU in London.
2023
Luxe + Lulu moved to a new location just minutes from Madison in Sun Prairie, Wisconsin! I also continued to prioritize furthering my education and participated in multiple courses and industry events, my favorite of which was the American Academy of Micro-pigmentation Summit in Los Angeles where I learned the theory of pigmentology, allowing me to make more informed decisions in color theory for better long-term results. In addition, I have set a goal to create an online education platform and live trainings/workshops to mentor students.. 2024 will be the year that I boost myself to the next level in business.