MEET YOUR SKINCARE & BEAUTY PROFESSIONAL
Hi, I'm Lulu!
I am a beauty business professional with 15 years of experience. I became an aesthetician in 2009 and a tattoo artist in 2018. Prior to aesthetics, I was a fine art student, dabbling in portrait sketching and oil painting. Becoming an aesthetician was the best thing I've ever done because it gave me a purpose and the opportunity to work on myself and build strong connections with clients.
Luxe + Lulu's Mission
Luxe + Lulu, my philosophy starts with skin health and natural eyebrow revisions, then moves towards permanent makeup. It's important that we focus on the foundation of our appearance and gradually build up to adding PMU enhancements. As a brow artist first and tattooist second, I provide something that other PMU artists can't: know how to work with natural eyebrows and incorporate facial balance, considering details that others overlook. I utilize tools such as eyebrow makeup styling and facial enhancements to give my clients the best long-term results.
Luxe + Lulu's Journey
The start of Luxe + Lulu.
Our new location!
New Beginnings!
Always learning & improving.
Early 2000s
Before my journey as an aesthetician, I studied fine art, specializing in portrait sketching and oil painting, with aspirations of becoming an art teacher. While part of an art collective on Willy St, I came across a book that inspired me to get certified in forensic composite artistry, enhancing my understanding of facial proportions.
2009
In 2009, at 23 years old, I left college for the second time to study aesthetics at Empire Beauty School in Madison, WI, just an hour away from home. From the moment I enrolled, I felt a deep connection to the spa lifestyle. I secured my first job Cameo Day Spa on Capitol Square and later at Alan Koa Salon Spa on State Street, where I was quickly known for my brow expertise. Seeking a new challenge, I decided to embark on the journey of starting my own business.
2017
After seven years working for a spa, I started my own aesthetics business as "Luxe by Lulu LLC" at the Quarry Arts Building in Madison in 2017.
2018
I have earned certifications in microblading from both Enhance Artistry and Phi Academy. Although Phi artists are the most trained and knowledgeable microblading technicians in the world, I still found myself not fully satisfied with the results and struggling to get past the amount of trauma microblading could inflict on the skin. It was at this time I decided to learn how to execute shading with a tattoo machine in order to achieve a more customizable and healthy appearance.
2020
Borderless powder brows, also known as machine, hit all the marks I was looking for—natural-looking results and significantly kinder on the skin. In November of 2020, I enrolled with Yana Academy in Chicago, Illinois, and learned how to skillfully execute a powder brow, lip blush, and lash line enhancement. Thanks to the education I received here from a world-renowned trainer, I was the first to bring her soft edge powder brow technique to Madison, Wisconsin.
2021
Since 2021, I have received training from renowned industry experts, including Angie Kwiatkowski in advanced European shading techniques, Mary Ritcherson, a leading trainer in the USA for nano digital lines (no cut microblading), Lauren Taylor for essential training in machine hair strokes, and Natalia Yeremenko in Estonia, the innovator of the W Brows technique for realistic hair techniques. I also trained with Kim from Beauty Angel company in lip blush and lash line tattoo, and I studied eyelash liner enhancement with Stefanie PMU in London.
2023
Luxe + Lulu has relocated to a new spot just minutes from Madison in Sun Prairie, Wisconsin! I have also focused on enhancing my education by participating in various courses and industry events. My experience was the American Academy of Micro-pigmentation Summit in Los, where I deepened my understanding of pigmentology, enabling me to make-informed choices in color theory for improved long-term results. Additionally, I aim to establish an online education platform along with live training and workshops to mentor students. I am determined that 2024 will be the year I elevate my business to new heights.