I'm turning 40 next year, and I feel pretty confident about my skills in the industry, even though I'm dealing with some physical pains. I've probably got about 15-25 more years to work with clients. That time is coming up fast, and honestly, it bums me out to think about it.
I started doing this job 15 years back. At first, using the tweezers was alright, but then it started to hurt a lot. Tattooing just made things worse, messing up my right elbow and shoulder.
Looking back on my 15 years in the industry, I've been running my own business since 2017, so it's been over 7 years now. It's cool to see others hitting six-figure incomes quickly, but I know my journey is unique and it took me some time to get there.
Learning from others is super valuable, and I'm all about growing. Here are some things I’d do differently if I knew back then what I know now.
Sticking with the same job for too long might have kept me from exploring new tech and better-paying gigs, like using laser machines at medi spas. Being open to change could have boosted my earnings and eased physical stress.
At first, I didn't work with a business coach, which could have improved my financial game. After getting advice from a coach in 2021, I realized how important it is to price my services right, especially my brow work. Here's a few examples.
Focusing on high-value services and adjusting prices could have really upped my daily income.
Matching my facial prices with industry standards could have made my business more profitable and efficient.
Maximizing client appointments within scheduled times would have boosted my revenue.
Regularly checking sales reports could have given me insights for growth.
My lack of organization during tax season showed me I needed better business management. Hiring a bookkeeper later on made things run smoother and saved me time.
By 2019, I was ready to grow beyond my small space. Pushing past my fears and investing in growth during a booming economy would have been smart. Affordable coaching could have helped with that transition.
When hiring, it's important to think it through, making sure new hires are paid fairly while keeping the business profitable. Training hours should be compensated.
Starting a ROTH IRA later in life taught me how crucial early retirement planning is. Considering retirement benefits when picking jobs is key for long-term security.
Ultimately, I need to focus on what my business needs over what clients want. Clients come and go, but my pricing should reflect my work and keep my business running. Emotional pricing shouldn't mess with solid business decisions, even in a people-pleasing industry.
Stay tuned for Part 2 of the best decisions I've made.
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